New article by Vignesh Karthik KR (KITLV) and Vihang Jumle in the journal Commonwealth & Comparative Politics: ‘Twitter and the projection of political personalities in India’.

The longitudinal study of X by Vihang Jumle and Vignesh Karthik KR reveals that political discourse primarily revolves around personalities, with hashtags framing political figures in ways that resonate subjectively with individual users. This discursive framing on digital platforms is interpreted as a form of political distortion, significantly shaping public perception of political leaders.